AI Insights · Timothy · April 2023
Top 5 Social Apps on Android in New Zealand: Q1 2023 Performance
Explore the performance of the top 5 social apps on Android in New Zealand during Q1 2023, with insights into their weekly downloads, revenue, and active user trends.
The first quarter of 2023 saw notable trends in the performance of the top 5 social apps on Android in New Zealand. Here's a closer look at the weekly downloads, revenue, and active users for Facebook, TikTok, Instagram, X, and Reddit.
Facebook from Meta Platforms, Inc. experienced a steady increase in weekly revenue, peaking at approximately $3.9K in the final week of February. Weekly downloads showed an upward trend mid-quarter, reaching 6.4K in the week of February 27, while weekly active users saw a slight increase from 1.34M to 1.36M throughout the quarter.
TikTok from TikTok Pte. Ltd. displayed a strong revenue performance, peaking at around $30.9K in the first week of January. Weekly downloads varied, with a high of 5.3K in the last week of December and a low of 3.8K in the last week of March. Active users showed fluctuations, starting at 559.2K and ending the quarter at 553K.
Instagram saw a significant rise in revenue towards the end of the quarter, reaching $1.7K in the last week of March. Weekly downloads remained relatively stable, with a peak of 3.5K in late February. Active users fluctuated slightly but remained above 780K throughout the quarter.
X from X Corp. had modest revenue growth, starting from negligible amounts and peaking at $408 in the final week of March. Downloads showed a similar trend, peaking at 2.3K in late January. Active users remained relatively stable, hovering around 194K.
Reddit saw a peak revenue of $160 in the second week of January, with downloads reaching a high of 2.3K in late January. Active users fluctuated throughout the quarter, starting at 99.9K and ending at 96.9K.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.
